Tech For Good

The world is constantly changing as technology develops. The way we socialise will never be the same as before due to technology. It not only changed the way we communicate but it changed how we attend and organise events. Throughout the years, we see major changes in conferences, events, and campaigns.

The internet has shaped the way we do things, especially in the event industry. The usage of technology in events has paved the way for more opportunities. The ways organisations can market events are limitless in the era of the internet. Invitations are taking a digital form and buzz is generated through a wide range of social media platforms.

Additionally, the internet provided detailed insights into various demographics. With that, targeting relevant audiences would be less challenging compared to the past where everything had to be done manually. Since the dawn of the digital age, it has become more cost and time-efficient for organisations to reach out to their targeted market. It provides organisations the opportunity to monitor the data of their visitors and social media analytics would allow organisations to identify their loyal fans and how to ensure that people would return to their upcoming events.

The usage of the internet in organising events does not limit to targeting demographics. When used wisely, it could generate excitement, attendee advocacy, excitement, and buzz. It is one of the most efficient and cost-effective methods of event marketing. This occurs because the internet can ensure that the event’s effects would be able to last longer compared to the actual event itself. It provides stakeholders the opportunity to network online with like-minded people, identifying the attendees, event offerings as well as getting to know various perspectives and opinions from the various stakeholders. After the end of each event, people that interacted with the event would be able to communicate and discuss it allowing the event to continue growing.

On the contrary, the internet has changed the audience and participants of the event. Audiences for the event are not limited to the pre-defined catchment area. As the internet connects everyone together in a global community. The global community began way before the popularity of the internet spiked. Connecting people all around the globe together even before the Internet became closely entwined with our lives is one of AIESEC’s vision, to strive for peace and fulfilment of humankind’s potential through leadership and cross-cultural experiences. It provided the stakeholders with the platform to engage with people of different cultural backgrounds from 120+ countries and territories.  

The internet is not only a good source of information, it allows members of the community to easily communicate with one another and disseminate information through the organisation’s database, internal communication spreadsheets, and so on. With the assistance of the internet, it provides organisations to broaden their outreach and impact while being cost and time effective.